Archive for the ‘Recruitment’ Category

Book Recruitment Ads in Newspapers Effectively

recruitment-ad-in-newspaper

When there is a need for new staff or filling a gap in employees, it is best to place the requirements of age, experience, qualifications and expertise in a newspaper ad. It could specify the position and responsibilities along with remunerations connected with the vacancy, along with a short corporate profile as an image builder for the company and inducement for those interested to submit their applications.

recruitment-advertisement-in-newspaper

Such an ad could also be for career consultants, overseas job consultants, resume writers, placement consultants, situation vacant, DTP operators, computer operators, accountant, accounts & finance executives, professors, teachers, assistant managers, delivery boys, personal assistants, peons, receptionists and tele-callers, secretaries, beauticians, hairdressers, dieticians, fashion designers, journalists, photographers, writer, designers, developers, programmers, web developers, marketing & sales executives, public relations people, part-time jobs as well as for Situations Wanted.

recruitment-newspaper-ads

These could be part of vacancy advertisements in leading newspapers such as The Times of India, Hindustan Times, Dainik Jagran, Hindustan Hindi, Amar Ujala, Rajasthan Patrika, Navbharat Times, Punjab Kesari, Jansatta, Anandabazar Patrika, Malayala Manorama, Andhra Jyothi, Gujarat Samachar, Kashmir Times, Assam Tribune and other such newspapers in any language anywhere in India.

From anywhere in India, the fastest and smoothest way to place recruitment ads in newspapers is through Myadvtcorner, the online facility of an INS-accredited ad agency. It offers free services like recruitment ad rates, which vary according to the edition, does recruitment classified ads and recruitment newspaper classified ad booking online, provides vacancy classified ad samples and books The Times of India recruitment advertisement and any other newspaper booking recruitment newspaper ad booking.

Newspapers carry vacancy or recruitment ads as follows:

• Recruitment Classified Text: These are the cheapest ads as they are printed on a simple, run-on-line (ROL) words format and are charged by the word/line/character depending on a newspaper’s policies.

• Recruitment Classified Display (CD): These are costlier ads as they allow enhancements like colour, visuals and logos and are charged by the sq.cm.

• Recruitment Display: These are the costliest ads as there are no restrictions on the size, colours or pages used, and they are also charged by the sq.cm.

 

Chennai’s Top Newspapers for Recruitment Advertising

recruitment ads

When booking recruitment ads in newspapers in Chennai, out of many options, here are the major ones for putting such ads in newspapers:

The Hindu: Headquartered at Chennai, the English daily, The Hindu, with a circulation of 1.39 million and a readership of 2.2 million, has the largest circulation base in south India being the most widely read English daily in Tamil Nadu and Kerala. It is printed in 17 locations in eight states across India – from Bengaluru, Chennai, Hyderabad,Thiruvananthapuram, Vijayawada, Kolkata, Coimbatore, Madurai, Noida, Visakhapatnam, Kochi, Mangaluru, Tiruchirappalli, Hubballi,Mohali, Lucknow, Allahabad and Malappuram.

The New Indian Express: This English-language daily newspaper is published by the Express Publications based in Chennai. It is published from 22 centres in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala and Odisha. Its net paid circulation is 435,618 copies.

Deccan Chronicle: It is an English-language daily newspaper is published in Hyderabad, by Deccan Chronicle Holdings Limited that also has editions published from Tamil Nadu, Karnataka and Kerala with a total readership of over 10.88 lakhs.

The Times of India: The Audit Bureau of Circulations (India) places this newspaper as the largest selling English-language daily in the world. According to the Indian Readership Survey (IRS) 2012, The Times of India is the most widely read English newspaper in India with a readership of 7.643 million ranking it as the top English daily in India by readership. Including Chennai, it has 39 editions all over India. The Times of India newspaper advertisement booking can be done either directly or through the instant online facility of MyAdvtcorner at no extra cost.

recruitment ads in newspapers

The Economic Times: As the world’s second-most widely read English-language business newspaper (after the Wall Street Journal), it has a readership of over 8,00,000 and is simultaneously published from Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, and Pune.

Dinakaran: This Tamil daily newspaper is being published from 12 cities in India which are: Bangalore, Chennai, Coimbatore, Madurai, Mumbai, New Delhi, Nagercoil, Pudducherry, Salem, Tiruchirappalli, Tirunelveli and Vellore. As of 2014, the newspaper had a circulation of 1,215,583.

Daily Thanthi: The Dina Thanthi (also known as Daily Thanthi in English) is the largest Tamil daily and the ninth largest daily in India by circulation. Printed in 16 cities across India – namely Bangalore, Chennai, Coimbatore, Cuddalore, Dindigul, Erode, Madurai, Mumbai,Nagercoil, Pudducherry, Salem, Thanjavur, Tiruchirappalli, Tirunelveli, Tirupur and Vellore – it is now in Dubai (UAE). Its Jan-Jun 2015, circulation was 1,679,837.
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The Best Way to Make Your Recruitment Ads Effective

The most famous recruitment advertisement created by J.M.Flagg in 1917, used by the US Army to recruit soldiers for both World War I and World War II.
Where would your office advertise for finding a peon? Or a new head of department? There are a multitude of options – newspapers, television, Internet, even word-of-mouth… Of these, the last three have only fleeting impact – somebody speaks to somebody, a message pops up on the computer or a dramatic audio-visual unfolds on the TV for a few seconds but who remembers? And for how long?

Besides, not only is there the very high cost of producing those pop-ups and audio-visuals for the net and TV, there is also the fact that each ad is generic – one-ad-serves-all kind of thing, simply because creating diverse varieties in multiple languages for different classifications of staff would cost an astronomical sum of money.

Now, look at newspapers. That’s their big advantage – readers can look at any page for as long as they want, just reading what news grabs their attention. But, all the while, ads on the same page will be demanding attention.

This could be in any language, in any place and in any stratum of society – even if there is no electricity! Can TV or the net match that? What’s more, the repeat value of the newspaper for the ad is that it can be fished out at any time and read at the reader’s convenience – and the ad will speak for itself!

All government job recruitments are find specific job vacancy through recruitment advertisements in newspapers .That’s one big advantage newspaper advertising has over advertising in other media. A second is that it’s possible to give adequate details of the job profile only in newspapers. The pop-ups and colourful flashes of the electronic media cannot allow the import of the message to sink into the mind of the viewer. If a viewer is interested in the position advertised, he or she must be able read and re-read the job-profile to be able to judge whether it’s worth applying for.

Another plus-point: If your head office is in Delhi and you need a staff – from the branch manager to the executives, clerks and peons – for your new Pune office, you can take your pick from a national daily like The Times of India (where you are at liberty to select only certain editions – say, only Mumbai and Pune) or a local vernacular publication like Sakal.

Within each such publication, your choice could range from a low-cost text classified (or slightly more expensive display classified which permits small visuals like your corporate logo) to display advertisements of various sizes in black-and-white or full colour to maximise the readability and impact cost-effectively.

Then again, if you do not want your advertisement to be lost in a mass of news and advertising on the usual pages of the newspaper, you have the freedom to choose one of the weekly special supplements like HT Shine by the Hindustan Times every Tuesday, Hindu Empower by The Hindu (also on Tuesdays) and Times Ascent by The Times of India (every Wednesday) among several others.

Clearly, the choices are not just varied, they can be most confusing. To clarify the scene and pinpoint your selection, you can get instant access to the best selections with assistance from myadvtcorner.com one of India’s leading online advertising engines.

As the electronic arm of Mind Makers Communications Pvt. Ltd, a fully-INS accredited, full-service advertising agency, myadvtcorner.com offers you access to the wealth of the advertising agency’s media expertise. In addition, your ads can benefit from the in-house professional copy-writing and visualizing proficiency to maximize the impact. All this, free of charge.